The Content Club: From CHAOTIC Content to Consistent Sales

A full-day workshop creating, and developing your content plan to grow your audience and generate consistent sales for the year ahead. 

Content is the driving force behind small business sales - from the social media posts that drive traffic to your website to the email content that converts into sales. 

But most small business owners are caught in the 'VALUE TRAP', spending way too much time trying to add value to their audience rather than converting them into customers. 

A huge part of selling for Small Businesses is learning how to create content that packs a punch with customers you want to work with and will pay your prices.

The difference between small businesses that generate consistent sales from social media and those that don't is EFFECTIVE CONTENT. 

Businesses that can sell through effective content - without being sleazy or forceful are the businesses that succeed. 

Whether you're new to business or being at it for a while - The Content Club: From Chaotic Content to Consistent Sales – will teach you how to create effective content for YOUR BUSINESS. 

Because you've been 'adding value' in your content and feel like you're always giving something away but it's NOT GENERATING THE SALES YOU DESIRE. 

You don't want another fluffy content course where you learn about 'content pillars' and 'being consistent' - you want the nitty gritty so you can shift and adjust your content based on your desired goals. SPOILER ALERT: your content to grow your audience will be different to your content to convert existing followers into customers. You want to do this...

… by sharing content that represents the essence of your business and doesn't feel like you're trying to be someone else. 

Anyone can create content that 'adds value' but ends up being part of the noise that occupies the world of social media. Too many small businesses see their content as something different for each platform - and forgo a cohesive content plan in favour of pleasing the algorithm and chasing vanity metrics. 

The Content Club: From Chaotic Content to Consistent Sales will provide you with a CUSTOMISABLE FRAMEWORK to plan your content for the year ahead and effortlessly switch from creating content to attracting new followers, building relationships with existing followers and converting followers into buyers (and not to forget - helping existing customers buy from you again). 

After a busy summer holiday, we want you to feel excited and confident in your Content Plan for the year ahead - knowing when you will attract new customers, add your personality and what makes you special to your content and switch effortlessly into sales mode. 

We want you to feel so confident that we will create your content plan.

GET READY FOR:

✅ The EPIC Content Framework. Learn the 3 different types of content and what this looks like for your business. Create your message to attract new customers, spice up your content with your awesome personality and know content to create to sell, sell sell!

✅ Clear Sales Content Strategy. Understanding how to prepare your audience, pitch to a ready audience so you're not wasting your time once you're actively pitching and closing the sale with integrity. 

✅ Planning Ahead. Creating your plan for the year ahead - knowing when you will be in 'attraction mode, when you need to build relationships with your audience and when to sell, sell sell - no more wondering 'what will I post today' or 'when will I start to promote this'. 

People are tired of stale businesses that share the same content as everyone else. They're bored and constantly scrolling. You're bored and providing enough value to run a steam train - and still not generating sales. 

It's possible to rise above the noise, connect with your customers and encourage them to buy from you. We can teach you how to do this. 

Whether you've been in business for 5+ years, or just starting out—I want you to be able to rely on a sales process you like and works for you. 

THE DETAILS:

• Wednesday 13th September 2023
• 10.15am - 4pm 
• Hotel Indigo, Princes Street

WHAT YOU’LL LEAVE WITH:

✅ A deep understanding of the types of content you need to generate sales for the year ahead. 

✅ A knowing of what makes you and your business different and how to communicate this in a way that works for you. 

✅ A clear content plan for the year ahead that will allow you to grow your audience, built stronger relationships with your followers and crucially create customers from your sales content. 

AM Session 1: 

This session is designed to help you understand the 3 key types of content and what these look like for your business. We will explain these, share examples and get your creative juices flowing. We will explore how to adjust this content for the different platforms and how to tie it all together. 

PM Session:

Here you will CREATE YOUR CONTENT PLAN FOR THE YEAR AHEAD. You will create an overview for the next 12 months and hone in on an effective content strategy for the next 12 weeks. Kay and I will be on hand to help you will this and answer your specific questions and offer guidance. 

INVESTMENT:

• Full Price: £55

YOUR EXPERTS:

Kay Gillespie

Kay is a world-renowned travel blogger, and Lonely Planet author who has created a message that transcends platforms. She has built an audience of over 50 thousand and carved out a successful career in a fledgling industry (long before the bloggers you see on Instagram today were active) and has consistently grown her income and influence in an industry that has become synonymous with a 'freebie'. She is not someone who has had 'luck on one platform' and rather built an audience on all platforms. She knows how to create content that connects and converts. 

Orlaith Brogan

Orlaith is a business coach and consultant that is passionate about the success of small business owners. Generating an astounding £1.6 trillion and employing 16 million passionate individuals right across the UK - Small Businesses Matter and our success is essential. She wants to help you build a business YOUR WAY and set you up for long-term success.